I’ve spent my career helping ambitious businesses grow — thoughtfully and sustainably.

I was part of the leadership team at ClearScore for seven years, leading marketing as Chief Marketing Officer during its early growth from launch to over 8 million registered users, and later supporting the scaling of our operations and team as Chief People Officer. Before that, I led marketing teams at BMW and MINI in the UK, including major vehicle launches and MINI’s presence at the London 2012 Olympics.

Alongside my operating roles, I actively invest (both traditionally and as an angel) in green tech, new energy and regenerative businesses. This work, combined with my background in permaculture and land regeneration, has shaped how I evaluate growth: looking beyond short-term traction to the resilience of business models, behaviours and systems over time.

I now live in Barcelona with my family - partner Andrea, two children Chiara and Elio, and cat Nadine. In my free time I can usually be found out on my electric bike, spending time hiking/swimming/picnicking in the local national parks with my kids, on travel adventures or at home trying out new recipes. I also play an active role in a Catalan cooperative school community rooted in escola lliure pedagogy.

Among my professional qualifications, I hold an MSc in Marketing Management, a postgraduate qualification from the Chartered Institute of Marketing, and have completed the Program for Leadership Development at IESE Business School, Barcelona.

Today, alongside running my own start-up venture Nu-tura, I partner with Series A+ founders and leadership teams to support their growth trajectories.